Every JOY FORCE jewel is guaranteed, designed and made completely in Italy. The silver alloys used (always guaranteed Ag.925) are the best ones, moreover they are free from toxic or dangerous substances, for example Nickel and Cadmium. The work behind every jewel is substantially artisanal and entrusted to experienced and motivated workers, in complete respect for people, laws and the environment.
JOY FORCE, thanks to his ability to follow the trends of every moment, is always actuality in fashion without abandoning his style, the result of its own history.
In short words, we offer the best to our customers in terms of quality and beauty without compromising the value of the product.
But all this is not enough: price and convenience are the strength of this product.
Our direct presence on the market without any intermediary and the short supply chain from production to the final customer, allow us to keep the cost within everyone's reach.  
All the value falls on the product, saving on high promotional costs and distribution costs.
The savings become important and allows us to sell to our customers a beautiful product, certainly made in Italy, that follows fashion but accessible to everybody. His purchase will also be a small contribution to the skill and taste of Italian craftsmanship.